Week 13 Post 2: Mediums

2). Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.

I do agree with Marshall in that the channel through which a message is sent is just as important as the message. Some pedagogy researchers have found that some students are visual learners, and some are verbal learners. It could be the exact same information and it’s all about the presentation that gets people to retain the information or not. I also think that some forms of the medium have a big affect as well. For example, commercials. Somebody in the advertising business could tell you a lot more about it than me, but it’s pretty obvious that things like color scheme, actor appearance, and word choice has a lot to do with what messages people pay attention to.